Online Marketer · Remote / Hybrid preferred
I am a versatile marketer with hands-on SME experience. Websites, content, digital tools, workflows and technology - what I enjoy most is seeing the puzzle pieces click into place as one complete marketing machine.
“If marketing were my cat, it would already be purring in my hands ;)”
method
Work
Four areas where I feel I contributed the most: websites, a growing business, a complete marketing operation and content across many formats.
01Complete marketing operation
Eight years marketing water attractions: planning, website building, product catalogues, graphic work, administration, sales support, content production and the continual refinement of everyday workflows.
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02Building a brand and business
From zero-budget first steps to an online drawing school with a 4,000+ subscriber list: brand building, website, e-learning, CRM, newsletters, social media and video.
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03Independent professionals and small businesses
Independent professionals and small businesses, from piano lessons and sculpture to massage - I enjoy giving young businesses a place to start in the digital world.
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04Article · video · media
School radio, cultural journalism, content marketing and complete corporate communications - work across many formats, using images, text and video.
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I value clear work, carefully built systems and technology that makes the working day flow more smoothly. AI fits naturally into this system. When I am holding a website draft, content calendar, Canva graphic and task list among a thousand other tools, it helps me keep every one of them in hand.
What is the actual goal, what are we trying to solve, and what data do we need? If I start taking notes, I am still listening - the concept has simply started to form.
Solving something once is firefighting. You cannot prepare for everything, but moving from one organised state to the next is always easier than starting from chaos.
What works? What do customers, colleagues and the numbers say? It is a little like an episode of House: read the clues, diagnose, then build a better next version.
Reaching people with something I find interesting has stayed with me since school radio. Technology provides the canvas and the toolkit.
Career
From a school radio microphone to complete marketing operations for companies. The path was not always straight, but curiosity connected the dots.
2009-2014
A radio show, video magazine and school newspaper - plus a mentor who nudged me towards business. This is where I first learned that attention has to be earned.
2015-2020
Culture and technology, field reports and press events. This is where I learned how journalists receive press releases, before later learning how to send better ones as a marketer.
2016
Content marketing, article writing and WordPress website building at a communications agency.
2017-
I grew from a junior hire into a one-person marketing team, building websites, catalogues, media monitoring, publications and dependable everyday systems.
2023-
Building a brand and business first-hand: customer journeys, CRM, e-learning, events and continuous learning from student feedback.
KPIs for the work I am proud of ;)
Connecting the dots
Short professional notes on AI integration, digital tools and the practical steps that make marketers’ working days run more smoothly.
Let’s connect
My full professional profile is waiting on LinkedIn, along with a few practical ideas and moments from my working days.